The digital landscape is constantly changing. With the rapid evolution of AI tools, digital design is in constant transformation today. New web design trends will blend with old ones, halfway between forward-looking innovation and comforting familiarity. Other web design trends will completely push the usual boundaries. But don’t worry, they will continue to embody the essential principles of what web design is all about . Finally, these new graphic trends will also appeal to nostalgia and nature in creative ways and blur the lines between physical and digital media.
Start by discovering how to easily create a website using Wix, then discover the web design trends to follow to be at the cutting edge in 2025!
Web design: graphic trends to follow in 2025
Pure naturalism
The graphic design trend of 2025 will evolve towards a “naturalist” aesthetic, with palettes that celebrate the muted, earthy tones of skin, wood, and soil, with an emphasis on
Monolith ’s website , which uses neutral tones to create a clean yet grounded visual identity, evokes a sense of calm and authenticity. Other brands like Postcard also use neutral, warm colors with handwritten or imperfect fonts.
Postcard uses vacation-inspired colors—pink seashells, blue skies, turquoise waters, reddish-brown canyons—and uses an imperfect, handwritten font.
Join the graphic trend for 2025:
Subtle textures and minimalism: Incorporate textures inspired by paper, stone or wood grain and adopt clean layouts to evoke calm and authenticity.
Human connection through imagery: Use storytelling-driven imagery, natural lighting, and imperfect elements to foster an emotional and realistic experience.
Gamification
Gamification allows websites to feel more like immersive experiences than static destinations. By incorporating playful interactions, progress tracking, or engaging challenges, designers can increase user engagement and create new ways to visually communicate information.
Expect more and more brands to embrace this graphic trend in 2025, with websites becoming dynamic playgrounds that are as functional as they are fun.
Incorporate playful interactions: Add elements like progress tracking, challenges, or unconventional animations to make websites immersive and encourage exploration.
Enhance visual storytelling: Use interactive visuals, scrolling effects, or animated illustrations to evoke emotion in users.
Guide user behavior: Leverage gamification features to subtly direct users toward desired actions, improving engagement and retention while making the experience enjoyable.
Tactile maximalism
The lines between digital and physical design will continue to blur as websites embrace more tactile and three-dimensional elements.
The exaggerated hierarchy
Another web design trend of 2025 will explore exaggerated hierarchy, where oversized typography is juxtaposed with tiny text for a striking visual contrast.
The key is interaction: oversized text dominates the screen, serving as a visual anchor, while smaller text invites closer inspection, drawing the user in for more detailed engagement.
Take inspiration from Isabel Moranta ‘s portfolio , where oversized text dominates the layout, exuding confidence, while delicate, understated text punctuates the design.
Note the extreme contrast between the oversized titles at the top and bottom, in all caps, and the reduced font size in the middle.
Contrast as a means of communication: Pair oversized typography to grab the viewer’s attention with tiny, understated text that invites engagement with the detail.
Balance confidence and subtlety: Let bold, dominant typography stand out visually, while delicate text punctuates the layout, providing nuance and depth.
Design for Impact: Create a visual rhythm of extremes to design layouts that are both striking and strategically engaging, ensuring the design is memorable and functional.
The retro revival
Retro website design translates into a strategy that incorporates retro visuals, but modern storytelling and typography. This graphic design trend for 2025 allows brands to show their roots, build an emotional connection with their audience, and stay relevant in an ever-changing digital landscape, bridging the past and the future seamlessly.