Should you have it done or do it yourself ? Naturally, whether we are talking about SEO or any other skill that requires specific knowledge, the questions of outsourcing and vertical integration regularly arise within companies. SEO is no exception to the rule, quite the contrary. There are many questions that revolve around choosing a search professional, starting with the definition of an SEO agency and the reasons for using this type of service provider. Let’s take a look at the 7 reasons to choose an SEO agency to optimize your website for Google.
7 reasons to entrust your SEO to an agency
1. Because an SEO agency is objective
It’s well known: entrepreneurs have their heads down ! Being the head of a company requires constant attention. A level of attention such that managers of VSEs, SMEs and large companies often have difficulty taking a step back from their performance.
If there is one subject on which it is important to benefit from an outside perspective, it is SEO! By sometimes entrusting the administration of a website and its SEO strategy to an inexperienced intern or an executive with little knowledge in this field, some companies neglect the negative impact that certain actions can have.
Like any external party with a completely new and impartial perspective, the natural referencing agency is used to:
2. Because SEO experts are in agencies
Despite all the good will in the world, the art of SEO on Google cannot be improvised and is refined over the years. The best SEOs are like good wine, they often improve with age.
Another major asset in favor of the agency: teamwork . Indeed, the SEO issues encountered by a client can be addressed by a whole team of consultants, junior or experienced, thus making it possible to explore all avenues for resolving the problem.
Choosing to collaborate with an SEO agency is the solution that offers the best cost/expertise ratio to increase your organic traffic.
3. Because an agency’s experience is worth its weight in gold
Unlike marketing, for which the Mercator book is essential and the subject is taught in all business schools, SEO is largely learned on the job .
Google is indeed not very talkative when it comes to explaining how to be well referenced on its engine and this is not surprising. Since Google arrived on the search engine market, there have been countless major updates to its ranking algorithms (Panda, Penguin, BERT , RankBrain, Hummingbird). SEO is constantly evolving and the key factors of visibility on engines at the same time.
An agency with nearly 30 years of combined experience has a definite competitive advantage. Not to mention that it can provide you with the benefit of information and lessons learned for a company in the same sector of activity.
Choosing an SEO agency therefore means choosing the most valuable intangible resource in SEO : knowledge and experience!
4. Because an SEO agency has a 360° vision of marketing
The best SEO experts in France and around the world all have one thing in common: their vision does not stop at content optimization and keyword positioning!
Americans talk about the ” T-Shaped Marketer” . This expression refers to a professional whose skills are not limited to a single specialty but extend to all areas of marketing (email, e-commerce, content, analytics, social networks).
5. Because SEO can be expensive in terms of time and money
Should you build your own SEO team or hire an agency? There are indeed a few reasons to believe that hiring someone 100% dedicated to your SEO strategy is less expensive and more profitable.
This is especially true for large-scale projects such as news websites and e-commerce sites with thousands of content. But in the vast majority of cases, hiring a service provider offers greater flexibility .
6. Because a good agency transfers its knowledge
For example, imagine a meeting to present the results of a technical audit between a consultant and his client. Without prior knowledge or explanation, the words “crawl”, “robots.txt” and “htaccess” will sound like Chinese to the company’s managers.
7. Because an SEO agency knows how to bend over backwards for its client
Creating or redesigning a website, designing a newsletter or installing Google Analytics: agencies have the capacity to respond to almost all requests related to generating traffic and leads.
Thanks to its network and its multidisciplinary team, the SEO agency can mobilize the necessary skills from upstream (ergonomics, design, choice of a CMS) to downstream (Analytics, CRM, marketing automation, Google Ads) of your website project.